REAL ESTATE MASTERY
THE SCIENCE OF SELLING
When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. I am an expert at this process, using my mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here is an overview of the steps to selling a home.
01 | PREP WORK
First impressions are key when selling, so it is of the utmost importance to put in the time to make sure your home is in top condition. Fresh paint, clean closets, flowers; there is a lot you can do to make even the humblest of homes look like a million bucks.
03 | MARKETING
I will develop a plan unique to your home optimized to market to the most likely potential buyers using a variety of tools, such as digital marketing, advertising, direct mail, and open houses.
05 | OFFERS
When a buyer is interested in purchasing your home, their real estate agent will draw up an offer that I will present to you. In addition to any legal requirements, the offer specifies things such as the price, earnest money, closing terms, contingencies, and other conditions of the purchase.
07 | PURCHASE AND SALE AGREEMENT
This is the legal contract a buyer and seller enter into once the buyer(s) offer has been accepted by the seller(s). It outlines the terms and conditions of the sale and is signed by both parties.
09 | ESCROW
Once the offer is accepted and a closing date is agreed upon, escrow allows the buyer(s) and the seller(s) to have an outside party ensure all parts of the contract are complete.
02 | PRICE
Pricing a home is hands-down the most important aspect in getting the highest return in the least amount of time. Many considerations go into setting the price, including the condition and location of your home, recent nearby sales, and similar homes that are currently for sale. These will all factor into the Competitive Market Analysis (CMA) I will put together for you to determine the optimal sale price for your home.
04 | SHOWINGS
While they can be inconvenient, home showings are a necessary part of selling. When your home is on the market it has the potential to be shown at any time, so it is important to maintain a certain level of cleanliness. During home showings, I recommend stepping out to give potential buyers privacy while viewing your home.
06 | NEGOTIATION
One of my most important roles is to be an advocate for you. This includes negotiating on your behalf for things such as the price, repair costs, timelines, and contingencies in order to get the best terms for you.
08 | INSPECTION
Once the Purchase and Sale Agreement is signed by the buyer(s) and the seller(s), a home inspector is hired to examine the home’s health, safety, and major mechanical systems. If any issues arise from an inspection, the buyer may be able to renegotiate their offer.
10 | CLOSING
At closing, all the paperwork is signed by the buyer(s) and the seller(s), both parties pay any settlement fees, and the documents are officially recorded. Prior to closing, you will receive a settlement statement outlining any fees that may apply to you.
